Yearbooks

BACK

Integrated practical marketing project 356


 
Module code BEM 356
Qualification Undergraduate
Faculty Faculty of Economic and Management Sciences
Module content

*Only for BCom (Marketing management) students.
Students will be required to conduct a practical marketing audit and prepare a tactical marketing plan for a small to medium-sized organisation based on an integrated understanding of the marketing strategy variables. Students will complete the project in groups of four to six and will be required to present their plans in the form of a written report which will be assessed together with an oral presentation to the lecturer and representatives from the specific organisation.
Module credits 20.00
Prerequisites BEM 120, BEM 256; Only for BCom (Marketing management) students
Contact time 2 lectures per week, 2 practicals per week
Language of tuition Module is presented in English
Academic organisation Marketing Management
Period of presentation Quarter 2 and 3
The information published here is subject to change and may be amended after the publication of this information. The General Regulations (G Regulations) apply to all faculties of the University of Pretoria. It is expected of students to familiarise themselves well with these regulations as well as with the information contained in the General Rules section. Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.

Postal Address:
University of Pretoria
Private Bag x 20
Hatfield
0028

Location:
GIBS | Groenkloof | Hatfield
Hillcrest | Mamelodi | Onderstepoort | Prinshof

Student Service Centre (for Contact students):
Contact Centre - Telephone: 012 420 3111
Contact Centre - Email: [email protected]

UPOnline Call Centre (for Online Students):
Call Centre - Email: [email protected]

Get Social With Us

Download the UP Mobile App

Copyright © University of Pretoria 2024. All rights reserved.

Careers@UP | Tenders@UP | Ethics Hotline | PAIA Manual | Privacy Notices | Website Privacy Notice | Disclaimer | Terms of use

FAQ's Email Us Virtual Campus Share Cookie Preferences